PRESS RELEASE
North American MTB brand Transition Bikes to be distributed
by Windwave.
Transition Bikes has announced Windwave as their new UK
distributor. Windwave will begin distributing Transition Bikes with its 2015
model year bikes. Transition is a rider owned company founded in 2004 located
outside Bellingham, WA. Their product line-up has expanded rapidly in the past
years, but they are best known for their freeride, downhill and enduro bike
models "Our bikes have always been popular in the UK, and every time I fly
across the pond for a visit I remember why," said Transition International
Sales Manager, Sam Burkhardt. "The UK riding scene has a lot in common
with the Pacific Northwest; our mountains might be a bit bigger, but the trails
in the UK are really awesome, and our bikes are a perfect fit for the
market," said Burkhardt.
“We are stoked to have Windwave signed on to help us grow
the brand to another level in the UK. We would also like to take the
opportunity to thank Surf Sales for all their hard work over the past few
years,” said Kyle Young, Transition Bikes owner.
Windwave marketing manager Dan Jones said:
“We have been long-time admirers of Transition Bikes with
their amazing marketing style and company values; we are all really excited to
be working with the Transition team starting with the 2015 models."
Transition will release info about its 2015 bikes during the
Eurobike trade show in Germany this August. Windwave will begin to supply the
UK dealer network around this same time. All current model year inquiries
should be directed to Surf-Sales or Transition Bikes directly.
Windwave is a co-founder of the Core Bike Show and will add
Transition to their existing portfolio of A2Z, BBB, Colnago, Dainese, FSA,
Gravity, Ice Toolz, Marzocchi, Morgan Blue, Nokon and Vision.
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