North American MTB brand Transition Bikes to be distributed by Windwave.
Transition Bikes has announced Windwave as their new UK distributor. Windwave will begin distributing Transition Bikes with its 2015 model year bikes. Transition is a rider owned company founded in 2004 located outside Bellingham, WA. Their product line-up has expanded rapidly in the past years, but they are best known for their freeride, downhill and enduro bike models "Our bikes have always been popular in the UK, and every time I fly across the pond for a visit I remember why," said Transition International Sales Manager, Sam Burkhardt. "The UK riding scene has a lot in common with the Pacific Northwest; our mountains might be a bit bigger, but the trails in the UK are really awesome, and our bikes are a perfect fit for the market," said Burkhardt.
“We are stoked to have Windwave signed on to help us grow the brand to another level in the UK. We would also like to take the opportunity to thank Surf Sales for all their hard work over the past few years,” said Kyle Young, Transition Bikes owner.
Windwave marketing manager Dan Jones said:
“We have been long-time admirers of Transition Bikes with their amazing marketing style and company values; we are all really excited to be working with the Transition team starting with the 2015 models."
Transition will release info about its 2015 bikes during the Eurobike trade show in Germany this August. Windwave will begin to supply the UK dealer network around this same time. All current model year inquiries should be directed to Surf-Sales or Transition Bikes directly.
Windwave is a co-founder of the Core Bike Show and will add Transition to their existing portfolio of A2Z, BBB, Colnago, Dainese, FSA, Gravity, Ice Toolz, Marzocchi, Morgan Blue, Nokon and Vision.