Road Race Festival by the Olympic races 2012
On the weekend of the Olympic road races we attended the Surrey hills Road Race Festival. Set in Denbies vineyard the festival offered a free expo plus a BBC big screen for those who wanted to watch the Olympic races but didn’t have the Box Hill ticket...
Public attendance to the expo was quite incredible, being able to watch our cycling hero's ride past ensured lots of foot traffic. We gave away 1000 Colnago caps and around 300 FSA goodie bags, I would suggest at least 75% of these went to cycling enthusiasts. On our stand we had Tommy Voecklers 2011 yellow TDF bike, most people recognized it, which was a good sign of the type of people we had visit.
On display we had the new Colnago C59 Disc, not only is this bike the first road bike with hydraulic disc brakes, it is the first and only machine currently in the UK making it a real expo highlight!
We also had another first, the Colnago K Zero, this machine is the first wind tunnel developed Colnago and was used in this year’s TDF time trails. Other colnago models were the 2013 M10, CLX 3.0 and World Cup Cross (disc).
Yet another exclusive was the Vision Metron groupset, although still a prototype rear mech its production ready.
All in all a great weekend, sunshine on Saturday with lots of visitors even if it did rain a little on Sunday… My only negative would be the lack of journalists having a sniff for new stuff and because it was set up to run alongside the Olympics there probably won’t be another one…
For product information please visit:
www.colnago.com
www.fullspeedahead.com
www.visiontechusa.com
www.windwave.co.uk
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